Group: Concept development reflection

Our group have collaborated this week, reviewing what we have completed and what needs to be done for our final production; The technical analysis was a key task for forming our ideas, we each chose a video to complete a shot by shot analysis to find out how our chosen genre is represented through a music video, and then we had to identify 10 particular frames from each video that may have inspired us to re-create in our final video. We have also traveled to many locations to try and find a suitable location; we cam across three interesting locations that would fit for our production and carried out a reccie and risk assessment. Going forward, we now are searching for magazine prints to provide us with the ideas we need and we are starting to form ideas for costume and types of camera movements to use for our music video. 

Location Reccie - Tonbridge Railway station car park

Here is a potential location for our final production. Here we are hoping to create low angle steadicam tracking shots as our performer walks through the tunnel and into the car park, breaking the fourth wall with a first person mode of address. We will be hoping to film here at night time, therefore the bright overhead lighting from the tunnel and car park will be more effective. With character blocking we will be placing our performer alone in this location. It is unlikely that we will use any props here but the performers costume will be key. Potential obstacles here are cars and pedestrians however we are hoping to film late enough so that there are few around.

HG- Moodboard - Metanarrative of Jay-Z

Print products – hip hop from 10MurraL

Group: Camera Movement and Close-Ups

Eminem - Not Afraid; great use of close-ups to show the artists emotions and passion

Nines - Can't Blame Me; effective use of camera movement and flow, especially with tracking

LLM: Technical analysis - JME feat Giggs

Shot number	Type of shot	Camera movement and mise-en-scene	shot duration
1	Mid shot	Panning shot from right to left, male characters all dressed in black tracksuits.	26 seconds
2	low-angle shot	panning shot from left to right, first male artist performing	4 seconds
3	Close-up	panning from left to right of male artist putting words into action when holding car keys and a credit card	6 seconds
4	Mid-Close up	Still shot, male artist seen to be holding squared letters	5 seconds
5	Two shot	Still shot and another character enters the shot,	5 seconds
6	Mid shot	Still shot, use of a wand to link with the lyrics	4 seconds
7	Mid-close up	Still shot, props used again to support the lyrics, a mic and a certificate	15 seconds
8	Mid shot	Panning from right to left to now introduce new artist	16 seconds
9	low angle shot	Tracking shot as artist walks from left to right	3 seconds
10	Close-up	Panning from left to right	4 seconds
11	Mid-close up	Still shot, artist being handed props to link with the lyrics	5 seconds
12	Two shot	Still shot, 'Iron man' figure used to support lyrics	4 seconds
13	Two shot	Character enters wearing a wig to hide face,	6 seconds
14	Low angle, two shot	Panning from right to left and the song finishes following both artists	10 seconds

• This music videos features many qualities that our group wish to take into our production when it comes to filming an editing. 
• The darkness is a key impact this video has, allowing the main focus to be on the artist with some low-key lighting surrounding them, giving me the idea to film at night and trying to concentrate the audiences attention on the main artist by shining light. 
• For mise-en-scene, the characters wear black tracksuits, which links with the dark background and supports the music genre as each artist expresses what they want.
• Further, the use of props add a comedic value to the song, something we want to consider when filming. 
• In many of the shots, the main character is in the middle section of the frame. This causes the focus to be sustained on the artist. 
• There are Close Up's of the main artists which allows us to see more of their emotions and feel more connected to their character.

HG : Technical Analysis - Novelist - Endz

Shot	Technical analysis and mise-en-scene	Shot Duration ( seconds)
MLS	Shows a large amount of youths loitering around a wall	3
LS	Shows a large wall with a huge amount of graffiti with names and tags sprayed over it	6
MLS	A Sort snippet of a police car patrolling around the estate showing that the police are alienated around this area	2
Close-up	Of the artist novelist showing off his jewellery	4
LS	Of his estate showing the large amount of houses exposing the poverty that’s riddling the area	3
Close-up	Of some cannibas utensils almost showing of and exposing their drugs on camera	1
MLS	Of black youths standing out a set of blocks as well as others hanging out windows connoting a sense of community	3
LS	Long shot of expensive cars and motorbikes showing what you can get from being in a gang	2
Close-up	Of a rock-wilier which is a quite aggressive dog showing that they are a dangerous group	1
Close-up	Of Nike label which is on his tracksuit showing that that’s the clothes that they wear	3

• I have noticed that costume is a very important factor which influences the audience interpretation, for example the clothes brands such as Nike and exposure of jewelry connotes youth and rebellious ideologies 

Presentation2 from 10MurraL

LM - Technical Analysis - Nines - Can't Blame Me

Shot Number	Type of shot	Camera Movement/ Mise-en-scene	Shot Duration
1	Extreme Long establishing shot	Panning from left to right, external setting of the city	3 seconds
2	Close up	Slowly tracking to the left, sign as a prop displaying the location of the video 'Church End Estate'	2 seconds
3	Aerial/birds eye shot	Pedding across the estate from above	2 seconds
4	Close up	Slow tracking across the biker, costumes of helmet with skull mask	3 seconds
5	Close up	Slow tracking left, props of mopeds	2 seconds
6	Close up	""	1 second
7	Mid shot	Tracking, along the pavement whislt boy rides bicycle past and cars drive on the road	5 seconds
8	Low angle Mid shot	Tracking towards prop of the car as it approaches and Nines steps out. Also features the motorcyclists and the boy on the bicycle, bringing three lines of action together. Props of chains included also.	21 seconds
9	Low angle Mid shot	Tracking, following Nines as he walks through a block of flats to the door of one, then a 360 spin into the next shot	5 seconds
10	Low angle Mid shot	End of the 360 spin, Nines is now exiting the flat after entering it, new costume now also	1 second on its own, 3 seconds on split screen
11	Low angle Mid shot	Tracking and then pans away to the right	3 seconds on split screen 3 seconds on its own
12	Low angle Mid shot	Tracking back as he walks towards the camera, features several other characters	6 seconds
13	Low angle Mid shot	Tracking behind boy on the bike, towards Nines, stops as he's lined up against the railing with other characters, and pans right as he walks into the shop, costume contains hats and chains	8 seconds
14	Low angle Mid shot	Tracking from inside the shop towards Nines as he walks in, 180 pan right  as he walks past the camera and high fives the man at the till	7 seconds

Key Observations:

• I would like to emulate the steadicam movement and transitions from this piece into my own work as it looks very effective and creates a great flow.
• Also I would like to use similar costumes that are used in this video for our performance shots.
• Thirdly the large use of first person mode of address in this video is what our piece is likely include.
• Finally a technique that I would like to use in post production in order to create transition in our piece is the split screen that you see within this video, leading into a new location with a new costume etc.

Group : Brighton Reccie - Print Ideas

We decided to experiment with potential locations for where we wanted for ouyr album cover , We drove down to Margate to take some stills and complete a reccie to see if we liked the location. Here are some stills of our reccie

 

Group - Brighton Film Short

Here is our short piece from the trip to Brighton. We put this together by using Davinchi resolve for the first time to edit our work. After a short tutorial in class we were able to adapt to the new setup reasonably easily. A main example of a technique that we were able to use in this piece was the increase in tempo of our shots, as you will notice that towards the end there is a short time lapse.  

H.G Analysis of Music Promo

Group: Brighton - Production Log

Group: Treatment 2, JME - Calm

As a group, we have come together and collaborated some ideas, realizing that our original idea of choosing 'Made In America' by Jay-Z and Kanye West, has too many difficulties in, recreating scenes to look like they are from America and also trying to represent the two characters alike to the way they act in their videos. We have therefore looked in an area close to home, choosing the UK grime genre, and using JME, as our potential lead character, Lucas, can represent this artist within the music video.

'Calm' song lyrics

[Intro - Jme:]

How I stay out of peoples' way, or how people stay out of my way

Issues and confrontations

It's because I don't let nobody be in control of me

I'm in control, that's the main reason

And I don't let nobody be in control or I'm going to lash out at them for something they've done

Some of them are even smarter than that, they'll see you're in a powerful position and they'll bred you and then have issues with you later

I don't even accept the bred, I tell man don't even accept the bred bruv

[Hook - Jme:]

Dem boys are idiots, we don't watch them

Dem boys are idiots, we don't watch them

Dem boys are pants, we don't really care

They stand and stare, foot to the floor and we're out of here

Calm, calm, calm

Trust me, I don't accept the bred

[Verse 1 - Jme:]

So far had minimal drama

Close shaves but I'm not a barber

Don't question my objective from you know who's in my collective

So calm, couldn't be calmer

Feeling good, could it be karma?

You don't rate me? That's objective

If you could see from my perspective

Man ain't got time for that!

You're not near me rudeboy, mind the gap

Please, you don't wanna fall on a track with me

You're not in the trap, but you're trapped in G

You do not fool me, nah not at all, see

There's nothing you can teach me, let alone school me

So carry on doing your ting, but just know, man don't care about all that

[Hook - Jme]

Trust

[Verse 2 - Jme:]

I could be anywhere, there's draw outs

Man are bredding me just to fall out

Try bred, I ain't accepting

I keep it moving on a respect ting

My name is bait, so you wanna call out

If I'm alone, you better go all out

One man up is a next ting but now you're with your goons you're vexing

Rudeboy calm yourself, push too much you'll harm yourself

Fam, come like you're dying to get near man

I dunno wagwan for your intentions fam

You do not know me but you wanna show that you're on the roads

But fam I don't care, there ain't a single man on the face of the earth I fear

So I ain't hearing all that!

[Hook - Jme]

[Verse 3 - Jme:]

Man don't wear no watch on my arm

Look at my phone, I can see wagwan

Time, date, set my alarm

I don't watch money, I invest that, calm

Might see me with Solo in Farm

With Grinder rolling through Narm

Might see me out with the wife in Yarm

Or see me on foot on my ones, calm

Don't pose up like you modelling arms

See me on road, spud, gwarn

Taking a pic can't do no harm

But just ask man first, calm

Can't chat shit when I'm here, calm

I might connect your face to my palm

Or elbow cause it works a charm

So just keep it moving, calm

[Hook - Jme]

LLM: Analysis of promo package

LM- Analysis of a promo package

LM - Moodboard - Metanarrative of Jay-Z

Moodboard – jay z’s meta narrative (1) from 10MurraL

• Throughout his career Jay-Z has constructed a bold meta-narrative. He is known for ‘gangster’ like characteristics, and is able to delve into the image of a contemporary urban gangster, wearing jewellery, hats, sunglasses etc. or an ‘old school’ gangster, wearing suits.
• These all contribute to the construction of his meta-narrative, causing him to come across as cool, stylish and flashy. This effectively makes him a figurehead for fans to look up to, as he lives 'The American dream' whilst fans aspire to succeed like him.
• From the way Jay-Z dresses, an audience is able to interpret his wealth, which is a common genre characteristic of hip hop, and over time his wealth and status has only increased causing him to become one of the biggest artist across the world.

Group: Treatment - Jay Z, Made in America

I believe the song 'Made in America' by Jay Z featuring Kanye West could be the correct choice for our music video, because Lucas, our lead character in our production, is best fitted to represent and portray Jay Z in this sequence. Further, We as a group want to re-create a story through our chosen song and this song is Narrative based and therefore we can pursue our idea in creating a tale.
Also we have some interesting ideas for visuals that link to the lyrics:  

·                     Use of church as a location due to the reference of 'sweet Jesus'

·                     Character in shot acting as if they're praying

·                     Use of U.S.A flag as a prop

·                     Performance of verse in the church grounds

·                     Costume of a suit with sunglasses and hat

·                     Other lines of action on the streets and family life at home to create ordinary feel

·                     Props including jewelry and cigar

·                     Shots to be slowed down in post production

And he'll bring out the, out the darkness

Sweet King Martin, sweet Queen Coretta
Sweet Brother Malcolm, sweet Queen Betty
Sweet Mother Mary, sweet Father Joseph, sweet Jesus

We made it in America, sweet baby Jesus, ooh
Oh sweet baby Jesus, we made it in America

Sweet baby Jesus, ooh, oh sweet baby Jesus,
We made it in America

I told my mama I was on the come up
She said "you going to school I'll give you a summer"
Then she met NO ID and gave me his number
Ten years later she driving a Hummer
Niggas hustle every day for a beat from Ye
What I do? Turn around gave them beats to Jay
And I'm rapping on the beat they was supposed to buy
I guess I'm getting high off my own supply
Downtown mixing fabrics trying to find the magic
Started a little blog just to get some traffic
Old folks'll tell you not to play in traffic uh
A million hits and the web crashes, damn!
South Park had 'em all laughing
Now all my niggas designing and we all swaggin'
Ignore the critics just to say we did it
This ain't no fashion show, motherfucker, we live it

Sweet King Martin, sweet Queen Coretta
Sweet Brother Malcolm, sweet Queen Betty
Sweet Mother Mary, sweet Father Joseph, sweet Jesus

We made it in America, sweet baby Jesus, ooh
Oh sweet baby Jesus, we made it in America

Sweet baby Jesus, ooh, oh sweet baby Jesus,
We made it in America

I pledge allegiance, uh, to my Grandma
For that banana pudding, our piece of Americana
Our apple pie was supplied through Arm and Hammer
Straight out the kitchen, shh don't wake Nana!
Built a republic, that still stands
I'm trying to lead a nation, to leave to my little man's
Or my daughter, so I'm boiling this water
The scales was lopsided, I'm just restoring order
Hold up, here comes grandma, what's up YaYa?
What's that smell? Oh I'm just boiling some aqua
No papa, bad Santa
The streets raised me, pardon my bad manners
I got my liberty, chopping grams up
Street justice, I pray God understand us
I pledge allegiance to all the scramblers
This is the Star Spangled Banner

Sweet King Martin, sweet Queen Coretta
Sweet Brother Malcolm, sweet Queen Betty
Sweet Mother Mary, sweet Father Joseph, sweet Jesus

We made it in America, sweet baby Jesus, ooh
Oh sweet baby Jesus, we made it in America

Sweet baby Jesus, ooh, oh sweet baby Jesus,
We made it in America yes we did

Sweet baby Jesus, ooh, oh sweet baby Jesus,
We made it in America

Sweet baby Jesus, ooh, oh sweet baby Jesus,
We made it in America yes we did

LLM: Genre - Hip Hop

LM - Tack Ideas

2 tracks that I would like to use:

         Jay-Z – Public Service Announcement:

·         Female used for voiceover

·         Male solo performer

·         Use of piano

·         Montage of shots at some point

 

 

Tinie Tempah – Snap :

·         Key iconography with the use of a camera as the main prop

·         Male solo performer

·         Freeze Frames for the idea of a photograph being taken

·         Montage of different photos