Saturday, 17 September 2016

LM - Moodboard - Metanarrative of Jay-Z


Moodboard – jay z’s meta narrative (1) from 10MurraL
  • Throughout his career Jay-Z has constructed a bold meta-narrative. He is known for ‘gangster’ like characteristics, and is able to delve into the image of a contemporary urban gangster, wearing jewellery, hats, sunglasses etc. or an ‘old school’ gangster, wearing suits.
  • These all contribute to the construction of his meta-narrative, causing him to come across as cool, stylish and flashy. This effectively makes him a figurehead for fans to look up to, as he lives 'The American dream' whilst fans aspire to succeed like him.
  • From the way Jay-Z dresses, an audience is able to interpret his wealth, which is a common genre characteristic of hip hop, and over time his wealth and status has only increased causing him to become one of the biggest artist across the world.





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